The Long Range
Brand Identity Design
Objective:
The Long Range (TLR), specializes in making lightweight hiking backpacks, offers innovative solutions for outdoor enthusiasts seeking comfort and functionality on their adventures. The objective was to develop a cohesive brand identity across all touchpoints to establish a strong brand presence in the outdoor market.
Solution:
1. The brand was positioned to appeal to working professionals who view hiking as a tranquil escape into nature, hence the brand identity highlights the attributes of modernity, outdoor adventure, and solitude.
2. The logo is simplistic and unique, applicable across a bunch of brand touchpoints such as hiking bags, print advertisements and websites.
3. Even the copywriting style reflects the brand essence of outdoor adventure and solitude.
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